Saturday, November 05, 2005

MultiMedia Phones, MobileTV, Music Drive Increased Mobile Data Use

Youthful users with high-tech phones and an appetite for music, mobile TV, ringtones and other custom content are driving increased adoption according to a new report from Management Consulting Firm A.T. Kearney.  The report, quoted below, and comprised of some 4000 users of mobile data services has some surprising statistics that clearly show a trend towards increasing data utilization (though nothing approaching my couple gig a month) with a particular slant towards games, music and to view and send pictures (are MMS finally catching on? Perhaps a topic for another post, what do you, the readers think?)

To see the rest of my thoughts on this study and what it portends for carriers and handset manufacturers, go HERE...

 

o Report: Mobile Data Service Adoption Rises; Cost Remains Factor

Chicago - A global survey of 4,000 mobile phone users who subscribe to mobile data services found that over half now access the Internet monthly, and one-third download music to their phones, while mobile data costs are an obstacle to wider adoption, according to a report from management consulting firm A.T. Kearney. Thirty-three percent of users with multimedia phones said they downloaded music monthly, up from 21% in 2004, while 16% said they downloaded mobile games monthly. Seventeen percent of all users -- and 27% of those under 24 -- said they were interested in mobile TV. The survey also found that one-third of multimedia phone owners now use MMS to send pictures, photos and video clips monthly, a service that is used regularly by nearly half of all 19 to 24 year-olds. However, half of mobile users surveyed said they are not willing to pay more than $5 per month for a mobile data service; currently, U.S. mobile data services cost between $10 and $20 per month. "The growing penetration of new multimedia phones is the catalyst for mobile data adoption," said, A.T. Kearney vice president Mark Page. "There is a clear relationship between the average revenue per user and the age of the phone the customer uses. People who have recently replaced their handsets are more likely to be heavier users of data services."

 
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